Market2Marketing (M2M) is a 100% digital, service-based agency. We do not ship physical products. This policy governs how M2M delivers its digital marketing services — including timelines, formats, approval processes, and what you can expect at every stage of your engagement.
1 Nature of Our Services
All M2M services are delivered digitally. There is no physical shipping, packaging, or courier involved in any engagement. Deliverables are provided through digital channels including:
- Email (reports, SOWs, strategy documents, invoices)
- Google Drive or shared cloud folders (creative assets, content calendars, design files)
- WhatsApp or Slack (day-to-day communication, quick approvals)
- Direct platform access (Meta Business Manager, Google Ads, Instagram, LinkedIn, Shopify, WordPress)
- Loom or video walkthroughs (for complex deliverables like website builds or strategy decks)
✅ Since all services are digital and location-agnostic, M2M works with clients across India and internationally with no delivery restrictions.
2 Delivery Timelines by Service
The following timelines apply from the date of advance payment receipt and completion of the onboarding checklist:
| Service | First Delivery | Full Delivery |
|---|---|---|
| Brand DNA Audit | 3–5 business days | 5–7 business days |
| Social Media Management | First content calendar: 5–7 days | Ongoing monthly |
| Performance Marketing (Meta/Google Ads) | Account setup + first campaign: 5–7 days | First results report: 2 weeks post-launch |
| Website Design & Development (Shopify) | Design concepts: 5–7 days | Full site: 15–20 business days |
| SEO / AEO Setup | Keyword research + on-page plan: 7 days | Full implementation: 15–20 days |
| AI Avatar Creation | First draft avatar: 7–10 days | Final with revisions: 14–21 days |
| UGC / Influencer Management | Shortlist + outreach: 5–7 days | First content live: dependent on creator |
| Brand Strategy / Positioning | Discovery deck: 7 days | Full strategy document: 14 days |
| Monthly Blogs (SEO) | First draft: within 10 days of month start | All 4 blogs: by 20th of each month |
All timelines are contingent on the client completing the onboarding checklist (access, assets, approvals) within the first 48–72 hours of engagement. Delays in onboarding directly delay delivery — M2M is not liable for timeline overruns caused by incomplete client inputs.
3 Onboarding & Kick-Off Process
Every M2M engagement follows a structured onboarding sequence before active delivery begins:
Advance Payment Received
Engagement clock starts from the date advance payment is confirmed in M2M's account.
SOW Signed / Acknowledged
Scope of Work signed or acknowledged by both parties via email. This defines exact deliverables, timelines, and terms.
Onboarding Checklist Sent
M2M sends an onboarding checklist within 24 hours of payment confirmation. Checklist includes: brand assets, platform access credentials, key contacts, business information, and content references.
Kick-Off Call (where applicable)
A 30–60 minute kick-off call is scheduled within the first 3 business days. This is mandatory for full-retainer engagements and optional for one-time projects.
Active Delivery Begins
Work commences per the agreed delivery timeline. Progress updates shared via email or WhatsApp at agreed intervals.
4 How Deliverables Are Shared
Creative Assets (Reels, Carousels, Statics, Banners)
- Delivered via Google Drive shared folder or WhatsApp/Telegram, as agreed
- File formats: MP4 (video), PNG/JPG (static), PDF (documents and decks)
- Naming convention includes date, client name, and asset type for easy reference
Strategy & Reports
- Delivered as PDF or Google Docs link via email
- Monthly performance reports sent by the 5th of the following month
- Ad performance dashboards shared as Google Looker Studio links (live, always up to date)
Website Deliverables
- Design concepts shared via Figma link or PDF for approval
- Staging/preview link shared before final deployment
- Final website delivered via domain go-live, with a walkthrough video (Loom)
Ad Campaigns
- Campaign setup confirmed via screenshot or Meta/Google Ads shared access
- All campaigns reviewed with the client before going live (first launch only)
- Ongoing campaigns optimised without prior approval unless budget changes are involved
5 Client Approval & Feedback
M2M operates on a structured approval process to keep delivery on schedule:
- All creative deliverables are shared for client review before publishing or going live
- Feedback must be provided within 48 hours of receiving the deliverable
- Feedback must be consolidated — one consolidated document per review round, not multiple messages over multiple days
- Silence beyond 48 hours will be treated as implicit approval for non-critical items
- For time-sensitive deliverables (ad launches, trending content), the approval window may be reduced to 24 hours — M2M will flag this explicitly
Each deliverable includes the number of revision rounds specified in the SOW. Revision requests beyond the agreed rounds will be scoped and charged separately. Revisions requested after a deliverable has been published or launched are treated as new work.
6 Delays & Extensions
Delays Caused by Client
M2M cannot be held responsible for delivery delays caused by:
- Late or incomplete onboarding (missing access, assets, or approvals)
- Delayed feedback beyond the 48-hour window
- Change in brand direction or scope mid-project
- Unavailability of the client's designated point of contact
- Platform outages or restrictions on the client's ad accounts
In such cases, the delivery timeline will be extended by the corresponding number of business days without penalty to M2M.
Delays Caused by M2M
If M2M is unable to deliver within the agreed timeline due to reasons within M2M's control, the client will be notified in advance with a revised delivery date. M2M will not charge for the delay period in retainer engagements where services were not rendered.
7 Ongoing Monthly Deliverables
For retainer-based clients, the following monthly delivery cadence applies:
| Deliverable | Delivery Date |
|---|---|
| Monthly content calendar | 25th–28th of the prior month |
| Creative assets (reels, carousels, statics) | Per content calendar schedule |
| Monthly performance report | 5th of the following month |
| SEO blogs (4 per month) | By the 20th of each month |
| Monthly strategy review call | Last week of each month |
| Ad optimisation updates | Ongoing, bi-weekly summary shared |
Retainer deliverables that are not utilised by the client within a billing cycle are not carried forward, credited, or refunded.
8 Access & Account Handover
M2M manages client platforms with care. The following access terms apply:
- M2M requests the minimum level of access required to perform the agreed services
- All access credentials shared with M2M are treated as confidential and are not shared with third parties
- Upon engagement end, M2M will remove its own team members from all client platforms within 5 business days of the final day of service
- All M2M-created assets (content, creatives, copy) will be provided to the client via shared folder upon full payment of outstanding dues
- Ad account ownership always remains with the client — M2M operates with team-level access only
M2M does not retain copies of client account credentials after an engagement ends. Any proprietary tools, prompt systems, or internal workflows used by M2M during the engagement remain M2M's intellectual property and are not transferred to the client.
9 Quality Standards
Every deliverable from M2M is subject to the following internal quality standards before it reaches the client:
- Brand alignment: All creative work is reviewed against the client's brand guidelines and tone of voice
- Platform compliance: Ad creatives are reviewed for Meta and Google Ads compliance before submission
- Copy accuracy: All claims, numbers, and facts in copy are verified before publication
- Technical QA: Website deliverables are tested across desktop and mobile before handover
- Legal compliance: Content for regulated categories (health, wellness, finance) is reviewed for platform and regulatory compliance
If a client identifies a quality issue in a delivered asset, M2M will review and address it within 2 business days of written notification, within the revision rounds specified in the SOW.
10 Contact & Support
For questions about delivery timelines, deliverable status, or access and handover, contact us directly:
Delivery Queries
For delivery status, onboarding support, or access issues — email us and expect a response within 1 business day.